There are two types of
search engine optimization strategies that are in constant battle over website
traffic across cyberspace—black hat and white hat. Black hat refers to the type
of SEO that uses questionable and aggressive tactics (e.g. keyword stuffing,
invisible text) to lure viewers into visiting a certain website. White hat SEO,
on the other hand, utilizes relevant and quality content as the main web
traffic-driving tool.
Today’s search engine
algorithms are evolving in favor of white hat SEO. Google is implementing
stricter policies on the use of black hat SEO for internet marketing. What the
search engine giant wants is content that is helpful or informative for a
searcher, just as any other service provider would want only the best for their
clients. No wonder content marketing is rapidly gaining popularity.
