Houston Online Marketing Companies Can Firm Up Your Startup’s Content

Businesses—particularly startups—often need ample substance behind their products and services to attract customers. Accomplishing that needs some finesse in the online marketing front. Pratik Dholakiya of Entrepreneur said that one strategy, specifically content marketing, is worth pursuing. Dholakiya’s thoughts may resonate among people looking to establish a startup business right in Houston, Texas. The city currently competes with the state capital, Austin, with the proliferation of new companies in the gradually recovering business climate. If you are operating a startup and need an extra push to increase your market leverage, people who know online marketing in Houston, like those from the Zkazi Network, can have the right solutions for you.
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Houston Online Marketing: Earning Credible Links Essential to Good SEO

Before Google’s recent algorithm updates, many online marketers tried to get around the search engine’s ranking process through practices like keyword stuffing and questionable link building. Regular updates of the algorithm have wiped out or de-ranked websites practicing bad SEO, including those who built low-quality or spammy links. Google’s John Mueller has recently warned against the risks of link building, in reference to possible penalties a website could incur through improper link building. Algorithm updates like the Google Penguin were specifically developed to provide online users with more quality results by evaluating websites and their pages for their overall content, including links. Duplicate and dubious links could warrant penalties that would be difficult to get out of.
http://zkazi.com/houston-online-marketing-earning-credible-links-essential-to-good-seo/

How Content Marketing Improves Your Business Income

In today's digital world, online access is one of the most prominent methods for distributing information. In many regards, advertising and marketing a company online can have more of an impact than traditional methods such as radio and television. By investing money into content marketing, you can give your business some exposure that is more directed at your target audience than other advertising means.