There are two goals to
remember when creating content
for marketing
purposes: to attract visitors and engage them enough to convert them
into customers; and to get the major search engines to notice your
site and rank you high on their search engine results page. Here’s
how you develop a plan to accomplish these goals:
Know Who You’re
Writing For
Everyone knows the
marketing maxim: know your market. It’s doubly important in content
marketing because you want the attention of your customers. Your
product or service has a target market and your content should
reflect this; people who want home renovation tips are different from
those who are looking for a plumber. Your client list can reveal the
type of customer you attract and who you should aim for.
What You Have To
Offer Them
Writing up a blog post
about your daily life is easy enough, but unless you have something
that they need or would want to take from your post, it won’t be
attracting visitors to your site. Your content should be able to
offer something to them. This can be as simple as offering useful
tips for home owners if you’re in the home renovation market, or,
if you’re a plumber, providing a comprehensive costing list for
consumers on various plumbing jobs.
How to Keep Them
Engaged
Now that you’ve
reeled visitors in, keeping them interested is the other half of
content marketing. Engage with reader via comments or by talking to
them directly via your site.
Get Professional
Help
Getting all of this
done can be more than a handful, which is why professionals are
available to help. Hire an online marketing agency to perfect your
approach so you can reap the benefits.
