Characteristics of Effective Content

In the world of SEO, one can never discount the incredible importance of great content. It’s so essential that without it, every related online marketing initiative would fail miserably. Now, what really defines good content?

Diverse – The term “one size fits all” doesn’t apply to truly great web content. What diversity means is that while content is consistently made up of text, data, images, or music, it can be posted in different locations and in different forms—as a blog post, a tweet, a YouTube video or an Instagram picture.

Houston Online Marketing: Tips on How to Use Facebook for Business

Facebook is one of the most popular social media networks and its users increase exponentially every day. Since it has a very large base of users, Facebook can be a great tool for businesses to engage with potential clients. Today, it’s so easy for a company to create a Facebook page, publish their profile, and advertise their products and services to attract customers. However, creating a Facebook page that attracts a great deal of customers and yields a high conversion rate is never an easy task.
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