Characteristics of Effective Content

In the world of SEO, one can never discount the incredible importance of great content. It’s so essential that without it, every related online marketing initiative would fail miserably. Now, what really defines good content?

Diverse – The term “one size fits all” doesn’t apply to truly great web content. What diversity means is that while content is consistently made up of text, data, images, or music, it can be posted in different locations and in different forms—as a blog post, a tweet, a YouTube video or an Instagram picture.

Shareable – On the web, people share to their friends whatever they find on several occasions. Why do they share it? They simply find it interesting—and interesting content is highly shareable. Such characteristic is reminiscent of the traditional word-of-mouth marketing, though done online.

Real – Sneaky businesses that are up to no good have created “hook” pages, or pages with fake content in an attempt to lure unsuspecting visitors; the latter then getting “ambushed” with a sales pitch. People are smart, and when they see such tricks, they’ll look somewhere else. There goes the potential profit.

Timely – Who would want to read ridiculously outdated content in the first place? For instance, it’s much easier to sell a furnace in the middle of winter than it is during summer. Such a situation is an absolute no-brainer.