Tips to Enhance the Benefits of Content Marketing

Content marketing is a great way to build goodwill between your business and your target market. It’s also a fantastic way to drive traffic to your—but you probably already know that. What you probably want to know now is how to enhance the benefits of content marketing. There are a few ways to do this. Apart from standard methods such as creating and sticking to a content schedule, you can try the following:

Write Evergreen Content

Evergreen content are timeless pieces that are applicable year-round, and for a long time, if not always. You would want to have evergreen content on your page because it accumulates authority over time. As more and more people read it, Google takes notice and applies the corresponding search engine ranking boost to your site. If you have a blog full of evergreen content, you have a treasure trove that regularly pulls traffic for your site on top of the fresh articles you publish.

Share Old Content

As much as Google rewards fresh content, no one said that old pieces aren’t worth sharing again, provided these articles still follow the same SEO principles as fresher pieces. By sharing old content and generating new interest in what you’ve written in the past, you are able to reap the benefits of your hard work all over again—and it won’t even take you more than five minutes.