Three Spices for a Catchy Headline

It takes more than just well-crafted content and stunning graphics to get people to read and click through the portals in your website. Headliners can do the trick more than people think, and they serve as neon gateways to your site. Browsers can hardly resist an awesome front liner so take heed these three ingredients to make your headlines more magnetic.

Power words

Refrain from using neutral, bland words such as ‘help’, ‘remind’, or ‘procedure’. Breathe life to your headline by using engaging adjectives like ‘fabulous’, ‘effortless’, ‘amplify’ or ‘fun’. To stimulate curiosity you may use ‘surprising facts’, ‘hidden secrets’, or ‘unusual tricks’. Give the impression that there’s something exciting to unveil.

Numbers

People find structured information easier to digest and this can be done by writing your points by lists or numbers, e.g. “7 Surefire Ways to Protect Your System from Virus”. When you use numbers, opt for odd ones as these were found to increase the click-through rate of a content by 20%. According to some experienced bloggers, even numbers as obscure as 19 or 37, do work. So the next time you write your headline, make it odd.

Interrogatives

Create a list of questions your target audience might ask. Scout through industry forums because these are where people usually engage in discussions and share insights about the industry. Dividing your topic into questions will allow you to discuss each area more thoroughly without bombarding your audience with too much information.